Initiate Project
Studio Practice

Art direction with instinct

Based in Jakarta, my practice operates at the intersection of contemporary visual art and commercial brand identity. I build enduring visual languages for independent brands, cultural institutions, and collaborative creative agencies worldwide.

Core Pillars

Three distinct disciplines

Each commission draws from a unified design philosophy: structural clarity, deliberate typography, and tactile physical mediums.

01 — Systems
02 — Publications
03 — Tactility

Brand Identity

Editorial & Print

Visual Arts

Modular design frameworks, custom typography systems, and comprehensive digital standards built for long-term cultural and commercial resilience.

Tactile monographs, spatial exhibition catalogs, and physical ephemera engineered with conscious material selection, bespoke binding, and fine finishing.

Experimental mixed-media studies, spatial installations, and commissioned studio works investigating form, natural dyes, and archival paper textures.

Working Method

From inquiry to artifact

01
02
03
04

Contextual Inquiry

Formal Investigation

System Architecture

Production Realization

We deconstruct the brand's cultural history, institutional goals, and material realities before sketching an initial mark or selecting typographic families.

Rapid material prototyping through manual printmaking, composition layouts, and type pairing tests that balance visual tension with functional clarity.

Translating the chosen direction into an exhaustive set of rules, asset toolkits, digital templates, and physical print specifications.

Direct oversight of paper stocks, lithographic presses, bindery finishes, or digital implementation to guarantee fidelity from screen to physical medium.

Get in Touch

Open for select commissions

Now scheduling campaign art direction, identity systems, and collaborative editorial projects for upcoming seasons.